Selling a business plan to investors is a difficult process that requires knowledge of the market and an understanding of the investor mindset. As an expert business broker, I will explain the three steps needed to successfully sell your business ideas and inventions, and offer advice on other key elements to consider when pitching investors.

How to Sell a Business Plan to Investors?

The process of selling a business plan to investors starts with research. You need to understand the market, the needs of investors, and the competition. You should also research potential investors to find a group that is right for your business plan. Once you have done your research, you can start preparing your proposal. This should include a pitch deck, an explanation of the problem your business solves, and realistic financial forecasts. It is important to emphasize the market potential of your business plan and to be prepared to answer any questions investors may have.

Do Your Investor Research and Find the Right Investor

It is important to find the right investor for your business plan. Every investor has different criteria for evaluating a business plan, so research potential investors to find those that are a good fit. Consider factors such as what types of businesses they typically invest in, their previous investments, and their investment goals. You should also look into the investor’s background and experience to ensure they have the necessary knowledge to understand your business plan.

Build Your Pitch Deck

Your pitch deck should be concise, informative, and designed to capture the investor’s interest. It should include detailed information about your business plan, such as the problem you are solving, the market opportunity, and your financial forecasts. You should also include a summary of your accomplishments and key team members. Be sure to include visuals, such as graphs and charts, to help illustrate your points.

Know Your Numbers and Show Realistic Forecasts

Investors want to see realistic financial forecasts that illustrate the potential of your business plan. You should be able to back up your projections with data and analysis. Make sure you are familiar with your business’s financials and be prepared to answer any questions investors may have.

Tell a Story

When pitching your business plan to investors, it is important to focus on the story of your business. Explain how your business plan solves a problem and how it will make money. Be sure to emphasize the market potential of your business and how you will reach your goals.

Define the Problem

Make sure you clearly explain the problem your business plan solves. You should give investors a clear understanding of why your business plan is necessary, who it will benefit, and what makes it unique.

Practice as Much as You Can

Practice makes perfect when it comes to pitching your business plan. Practice your pitch in front of friends and family and get feedback. You should be prepared for any questions investors may have about your business plan.

Be Realistic

Be realistic when presenting your business plan. Investors want to see a business plan they can believe in, so don’t make promises you can’t keep. Be realistic about how much money you need to start and how long it will take to reach your goals.

Selling a business plan to investors can be a challenging process, but with the right research, preparation, and storytelling, you can make a compelling pitch. For more information on selling a business plan to investors, visit, a great resource for answers to all your questions about selling a business and about business brokers.

What is the best way to share a business plan with an investor?

Present your business concept to investors by crafting a story that outlines the problem that your idea will solve, practicing your presentation as much as possible, and being realistic in your expectations.

What benefits does a business plan offer to investors?

Having a business plan is essential in order to make sure you set realistic goals for your business venture. It can also be used to attract investment and to create financial projections and measure the return on investment.

Are you able to market your business plan?

You can make money from your business concept by granting licenses to big companies or investors who will provide you with upfront payment for the right to market the item. This is known as a licensing model.

Are investors interested in viewing a business plan?

Many investors will request to be provided with an executive summary of the plan that is only one page long, including a brief description of the company, the market, and financial details.