As an expert business broker, I am often asked why it is important to use a broker when selling a business. In this article, I will answer that question by outlining the major benefits of using a business broker. By using a business broker, you can increase business value before a sale, uncover your value proposition, obtain a certified business valuation, find interested buyers, and oversee the entire process.

Why Use a Business Broker?

A business broker is an individual or company that assists in the purchase and sale of small, main street businesses. Business brokers specialize in selling businesses, while real estate agents sell real estate. Many real estate agents perform business brokerage services, but they do not have the same specialized knowledge as a business broker. Business brokers can provide guidance and advice throughout the sales process and are typically loyal to the seller.

Increase Business Value Before a Sale – A business broker can help to increase the value of a business before a sale by providing advice, setting a fair market price and marketing the business to a larger audience. By increasing the value and marketing the business to potential buyers, the seller has a better chance of obtaining a higher price for their business.

Uncover Your Value Proposition – A business broker can help to uncover a seller’s unique value proposition that can be used to increase the value of the business. This can be done by looking at the business’s financials, operations, and competition. The broker can then provide advice on how to make the business more attractive to buyers.

Obtain a Certified Business Valuation – Business brokers can help sellers obtain a certified business valuation, which is important for setting a fair market price. A certified business valuation can also provide insight into the business’s potential and help attract potential buyers.

Find Interested Buyers – Business brokers have access to a network of potential buyers who may be interested in acquiring the business. By leveraging this network, brokers can help sellers locate qualified buyers and increase their chances of selling their business.

Overseeing the Entire Process – Business brokers can oversee the entire sales process, from marketing the business to negotiating with buyers and closing the transaction. This can save sellers time and money by ensuring that the process runs smoothly and that all parties involved are satisfied with the outcome.


Using a business broker can be beneficial for sellers who are looking to increase the value of their business and find interested buyers. Business brokers can provide guidance and advice throughout the sales process, helping to ensure the transaction is successful. If you’re looking for answers to your questions about business brokers and about selling a business in Atlanta, be sure to check out for more information.

What advantages does working with a business broker provide?

Your broker will use the appraisal as well as other elements that can affect the value of the business to negotiate the sale price. They will look at the sales of comparable companies, industry developments, and market conditions in order to make sure the seller is not missing out on any potential revenue. Their aim is to get the best possible price.

What is the role of a business broker?

A business broker is someone or a business that helps with the buying and selling of small businesses. They are responsible for getting a good price for the company, making sure the paperwork is done properly and seeing to it that all required permits and licenses are obtained.

How do a business broker and an investment banker differ?

Business brokers tend to only be able to reach out to buyers in their local and regional area, and wait for offers to come in after they have listed the company. On the other hand, investment bankers and M&A advisors can reach out to buyers both close and far, and take a more active role in finding the best offers from the right buyers.

What is the purpose of hiring a broker?

Hiring an experienced broker to facilitate the transaction for a real estate investment can be advantageous for both the buyer and the seller, as it eliminates the hassle of negotiating and ensures a successful closing. The broker is able to use their knowledge and expertise to negotiate a discounted purchase price and secure a beneficial investment for the buyer.